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International Business Networking

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Published: October 4, 2006

We cannot deny it; the global community is more closely linked than ever before, perhaps most of strongly on an economic level.

In his book, Successful Proposal Strategies for Small Business, Robert S. Frey notes that today all business firms — small or large, domestic or international — must strive for profits and growth in an international economy.

Many companies, if they wish to expand and prosper, must seek potential clients not just domestically, but across the globe. For people willing to put forth the effort, various resources and organizations exist to facilitate international business networking.

One such organization is Business Network International, or BNI. BNI is one of the largest international business networks. Founded in 1985 by Dr. Ivan Misner, BNI has chapters in many countries. A former business consultant, Misner knew the importance of maintaining contacts and following up on referrals to receive new clients. Eventually he decided to put together a networking group he felt was structured, focused on doing business, and had an emphasis on positive reinforcement and support.

Organizations like BNI make international business networking much easier and more efficient for those seeking to create business connections. To participate, interested men and women must pay a fee for a one or two year membership. With this membership, clients can access others who are just as eager to network.

Those seeking to make connections also possess a variety of other international business networking resources. For example, the Web site Export.gov lists 19 federal government agencies and possesses information on potential trade opportunities, market research and government services, all of which are valuable resources in the networking process. One must register to become a member and gain access to this data.

Other Web sites, such as The Americas, perform thorough market research and are good sources for international business networking since they provide key contacts. Like The Americas, The Economist Intelligence Unit provides detailed research on the nature of various international markets.

Sometimes simply providing a great product or service is not enough to ensure a successful business; whom one knows is just as important. International business networking can often provide a major source of new client flow.

With the convenience of the Internet and the increasing number of developing nations catching on to the importance of online commerce, international networking does not need to entail extensive travel. The business world can now make new contacts and build new international client relationships, simply through an active Internet connection.


Sources:
BNI—International Website. 2006. BNI Int'l. 1 Oct 2006 <http://www.bni.com/>.
Frey, Robert S. Successful Proposal Strategies for Small Businesses: Using Knowledge Management to Win Government, Private-Sector, and International Contracts. Norwood: Artech House, Inc., 2005
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